Advertising Research Studies

Advertising Research Studies

Monroe Mendelsohn’s Advertising Research Studies are used by clients when they have a need to develop a new advertising message, determine the impact of an existing message, or assess the effectiveness of an advertising campaign on a target audience. Typically a client executes one of the following types of studies:

Copy Impact Test Studies
Advertising Tracking Studies

All advertising copy testing methods are grounded in the belief that advertising impacts consumers in one or more of the following ways: saliency, effect, or behavior.

Copy Impact Testing Studies

Mendelsohn’s Copy Impact Testing Studies incorporate each of the three elements (saliency, effect, and behavior) in its methodology. Mendelsohn’s belief is that a Copy Impact Test Study should address the strategic objectives of each unique advertisement, and that an advertisement should not be designed to meet the standards of an existing copy test. Mendelsohn’s Copy Impact Testing Studies are customized to meet the unique objectives of each individual brand and campaign.

Advertising Tracking Studies

Monroe Mendelsohn’s Advertising Tracking Studies monitor several aspects of a client's advertising strategies. These studies are focused to meet each individual client's success metrics (i.e., sales, etc.) to bring a greater understanding of the advertising's impact upon consumers. Mendelsohn’s Advertising Tracking Studies typically measure several questions that clients usually pose about their current advertising:

Is the advertising having the desired strategic impact on the target segment(s)?
How effective has the current advertising been in influencing consumer attitudes towards their potentially and actually purchasing a specific product or service?
Which media outlets are the most effective in reaching the target audience?

For further information about conducting an Advertising Tracking Study with Monroe Mendelsohn, please contact , , or .


	Advertising Research Studies Monroe Mendelsohn’s Advertising Research Studies are used by clients when they have a need to develop a new advertising message, determine the impact of an existing message, or assess the effectiveness of an advertising campaign on a target audience. Typically a client executes one of the following types of studies: Copy Impact Test Studies Advertising Tracking Studies All advertising copy testing methods are grounded in the belief that advertising impacts consumers in one or more of the following ways: saliency, effect, or behavior. Copy Impact Testing Studies Mendelsohn’s Copy Impact Testing Studies incorporate each of the three elements (saliency, effect, and behavior) in its methodology. Mendelsohn’s belief is that a Copy Impact Test Study should address the strategic objectives of each unique advertisement, and that an advertisement should not be designed to meet the standards of an existing copy test. Mendelsohn’s Copy Impact Testing Studies are customized to meet the unique objectives of each individual brand and campaign. Advertising Tracking Studies Monroe Mendelsohn’s Advertising Tracking Studies monitor several aspects of a client's advertising strategies. These studies are focused to meet each individual client's success metrics (i.e., sales, etc.) to bring a greater understanding of the advertising's impact upon consumers. Mendelsohn’s Advertising Tracking Studies typically measure several questions that clients usually pose about their current advertising: Is the advertising having the desired strategic impact on the target segment(s)? How effective has the current advertising been in influencing consumer attitudes towards their potentially and actually purchasing a specific product or service? Which media outlets are the most effective in reaching the target audience? For further information about conducting an Advertising Tracking Study with Monroe Mendelsohn, please contact , , or .