The Mendelsohn Affluent Omnibus Survey

Reasons for the Mendelsohn Affluent Omnibus Survey:
Over the 30-year history of the Mendelsohn Affluent Survey, MMR has often heard from clients requesting additional information about the affluent and luxury marketplaces or asking for their own custom questions to be inserted into our syndicated questionnaire. These requests have usually been too extensive to be accommodated by the Affluent Survey. Now the Mendelsohn Affluent Omnibus Survey has been created to fill this critical need.

Potential Benefits of the Mendelsohn Affluent Omnibus:
The Mendelsohn Affluent Omnibus will allow participants to:

• Probe marketplace and media-related issues in the ever-changing media landscape;

• Add questions to the Affluent Survey that are specific to their own brands or categories of interest to them;

• Obtain affluent and luxury marketplace reactions to potential new products or services that they are considering or planning to launch.

The Sample:
The 2007 Mendelsohn Affluent Omnibus Survey will recontact all 13,000+ respondents from the 2007 Mendelsohn Affluent Survey. We expect to receive approximately 7,500 or more completed surveys from respondents with household incomes of $85,000 and over. These results will be projected back to the full 13,000+ sample in the 2007 Affluent Survey.

Timing:
The questionnaire will be sent to potential respondents in early October 2007, with the results being made available to all participants during the first week of January, 2008. To participate, clients must sign agreements by September 15, 2007, so time is of the essence.

Deliverables:
All participants will receive a set of cross-tabulations (one custom banner) for their own questions and will have access only to the results from their own questions. No other clients will have access to other participants' questions.

Participants will also be given access to a special data file with their custom questions merged into the 2007 Affluent database. MMR will send this file to each participant's data providers (for example, IMS, Telmar, or New Age), which will charge each participant their usual fees, if any, to load and run the new data.

Availability and Conflict Issues:
We expect that demand for space in the Affluent Omnibus Survey will exceed the available pages, so participation will be on a first-come, first-served basis.

If clients request similar questions, the decision regarding which questions to include in the survey will be based on the date when each participant submitted the question to us. Again, first come, first served.

Whom To Contact:
 If you have questions about this new survey or wish to discuss fees or reserve space in the Omnibus questionnaire, please contact Bob Shullman or Karen Tubridy or Joel Zeiler.

MMR expects that this new offering will fill the needs that many clients have expressed over the years, and we are pleased that we are now able to make it available for the first time.