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Brand Tracking Studies Monroe Mendelsohn’s Brand Tracking Studies track a client’s brand's performance and those of its competitors on key measures over time. The typical goal of this type of study is to assist a client in evaluating the impact of on-going changes that result from implementing new advertising, promotions, line extensions, competitive activities, and other external sources (i.e., news articles, etc.) Mendelsohn’s Brand Tracking Studies provide clients with the opportunity to take appropriate action based on changes occurring from one measuring period to another. For further information about conducting a Brand Tracking Study with Monroe Mendelsohn, please contact , , or . |
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