Custom Media Research

Custom Media Research

In addition to providing its clients with syndicated communications planning data through its Affluent and PReSS Surveys, Mendelsohn also designs and executes custom media research surveys that focus on the media brand's content or design as well as its audience. These custom media research surveys generally address one of the following issues:

Understanding the media brand's content (for example, obtaining consumer’s satisfaction levels with a media brand’s programs/shows or editorial content.) The media may describe these surveys as editorial surveys
Understanding a media brand’s design (for example, obtaining consumer’s responses to a magazine’s proposed cover, etc.)
Describing a target audience (for example, profiling the demographics, lifestyles, or spending habits of a media brand’s consumers). The media brand may describe these surveys as subscriber, reader, or viewer surveys.
Determining how a media brand or brands are actually consumed by consumers (for example, have readers read editorial articles or ads in a specific publication’s issue? Do consumers actually read or look into “free” magazines? Do consumers “value” magazines they have actually bought or ordered more than magazines that are delivered “free” to them in an unsolicited manner?) The media may describe these as "issue-specific" or "special purpose" surveys.
Addressing “ad hoc issues” such as media brand's pricing, etc.

The Custom Media Research group at Monroe Mendelsohn has conducted thousands of custom surveys (reader/subscriber/viewer surveys, editorial surveys, ad/edit surveys, etc.) to address these and other issues.

When designing its custom media research surveys, Mendelsohn always builds upon the knowledge and experiences it has gained while conducting its two national, syndicated surveys over the years (its Affluent and PReSS Surveys which are also described in detail on this website). Mendelsohn then “drills down” into the detailed business issues of specific interest to the clients. Where appropriate and feasible, Mendelsohn also indexes its custom survey results to the appropriate syndicated survey results (either the Affluent and/or PReSS Surveys) to provide benchmarks for better decision-making or to assist its clients in their marketing/selling efforts.

Mendelsohn uses all acceptable survey research methodologies (online, mail, phone, combination phone/online or mail/online) when it executes custom media surveys, tailored, of course, to a client's specific needs.

Conscientiousness, integrity, objectivity, intelligence and the relevant experience of a senior-level researcher are hallmarks of all Mendelsohn custom media research surveys.

For further information about conducting a custom survey for your media brand or brands, please contact either or .


	Custom Media Research In addition to providing its clients with syndicated communications planning data through its *Affluent* and *PReSS* Surveys, Mendelsohn also designs and executes custom media research surveys that focus on the media brand's content or design as well as its audience. These custom media research surveys generally address one of the following issues: Understanding the media brand's content (for example, obtaining consumer’s satisfaction levels with a media brand’s programs/shows or editorial content.) The media may describe these surveys as editorial surveys Understanding a media brand’s design (for example, obtaining consumer’s responses to a magazine’s proposed cover, etc.) Describing a target audience (for example, profiling the demographics, lifestyles, or spending habits of a media brand’s consumers). The media brand may describe these surveys as subscriber, reader, or viewer surveys. Determining how a media brand or brands are actually consumed by consumers (for example, have readers read editorial articles or ads in a specific publication’s issue? Do consumers actually read or look into “free” magazines? Do consumers “value” magazines they have actually bought or ordered more than magazines that are delivered “free” to them in an unsolicited manner?) The media may describe these as "issue-specific" or "special purpose" surveys. Addressing “ad hoc issues” such as media brand's pricing, etc. The Custom Media Research group at Monroe Mendelsohn has conducted thousands of custom surveys (reader/subscriber/viewer surveys, editorial surveys, ad/edit surveys, etc.) to address these and other issues. When designing its custom media research surveys, Mendelsohn always builds upon the knowledge and experiences it has gained while conducting its two national, syndicated surveys over the years (its Affluent and PReSS Surveys which are also described in detail on this website). Mendelsohn then “drills down” into the detailed business issues of specific interest to the clients. Where appropriate and feasible, Mendelsohn also indexes its custom survey results to the appropriate syndicated survey results (either the *Affluent* and/or *PReSS* Surveys) to provide benchmarks for better decision-making or to assist its clients in their marketing/selling efforts. Mendelsohn uses all acceptable survey research methodologies (online, mail, phone, combination phone/online or mail/online) when it executes custom media surveys, tailored, of course, to a client's specific needs. Conscientiousness, integrity, objectivity, intelligence and the relevant experience of a senior-level researcher are hallmarks of all Mendelsohn custom media research surveys. For further information about conducting a custom survey for your media brand or brands, please contact either or .