Financial Services Studies

Monroe Mendelsohns’s Financial Service Studies offer clients the opportunity to explore finance-related issues among consumers, as well as financial executives, high-value customers, and other hard-to-reach market segments.

Some of the specific areas of client interest that typically are addressed in these studies are: 

  • Market definitions
  • Market segmentation
  • Marketing and pricing of new products and services
  • Enhance services for upscale groups
  • Attitudes towards and usage of alternative payment systems
  • Imagery
  • The impact of advertising
  • Competitive profiling
  • Customer satisfaction and loyalty

For further information about conducting a Financial Services Study with Monroe Mendelsohn, please contact , , or .