In the News

The following is a list of notable articles authored by or about Mendelsohn Research. The most recent articles are listed first.
 

          Article   
 		 Date
 
  • Luxe Books-- Shiny, Happy and Unread
 November 2006
  • Research Alert Oct 2006
 October 2006
October 2006
  • Folio Affluent- Sept 2006
 September 2006
  • The Rich Get Richer Media: Use More Internet, Magazines Too
 September 2006
  • Reading - Watching
 September 2006
September 2006
August 2006
July 2006
June 2006
  • Memo Pad: Best Launch Ever ... Rose Returns ... Rating The Mags
 June 2006
June 2006
May 2006
April 2006
  • Reader Engagement  and Publication Quality -- Using PReSS
               to Understand These Critical Issues
 March 2006
  • A New Tool That Improves Media Selection
 October 2005
  • A New Tool That Improves Print Media Selection
October 2005
  • Enhancing Advertising's Effectiveness And Relevance Through
              a Greater Understanding of Consumer and Channel Connectivity
 October 2005
  • What Attributes Drive Overall Quality Ratings for Magazine Genres
 August 2005
  • Mail surveys – the right alternative
 July/August 2005
June, 2005
  • How Different Kinds of Readers Evaluate Magazines
 June 2005
May 2005
  • How Subscribers, Single Copy Buyers And Pass Along Readers Rate
              Magazines They Are Exposed To
 April 2005
  • Selling Magazines as a Consumer Brand…Hmmm?
 Summer 2004
  • New Perception Metrics Rock Print MR Boat
 May/June 2004
November 2001