Printed Publications  Overall Rating     Look Forward to Reading     Entertaining     Informative 
 Excellent/Good     Agree Very Much/
Somewhat 		    Agree Very Much/ Somewhat     Agree Very Much/ Somewhat 
     
  Total Men Women   Total Men Women   Total Men Women   Total Men Women
Printed Publication Average   86.1 84.5 86.4     76.7 75.3 76.8     90.1 89.9 89.7     92.2 93.1 92.1
AARP The Magazine   84.0 82.1 85.8     79.5 77.8 81.2     84.4 84.4 84.4     94.4 93.3 95.6
Allure   80.1 77.4 80.4     68.4 NR 70.5     92.3 NR 92.6     89.5 NR 89.9
American Baby   91.3 87.4 92.0     80.3 65.6 83.1     95.5 97.4 95.1     95.0 NR 98.5
Architectural Digest   88.4 88.6 88.3     75.1 75.7 74.4     86.6 89.5 84.2     95.7 97.6 93.9
Arthur Frommer's Budget Travel Magazine   84.0 87.4 80.9     77.0 78.8 75.2     90.7 90.5 90.9     93.7 95.5 92.5
Automobile Magazine   83.5 85.8 76.8     74.0 77.1 65.8     88.2 88.4 87.5     94.0 94.5 92.1
Baby Talk   90.0 86.3 90.7     85.1 NR 89.9     89.2 NR 88.6     93.9 NR 98.4
Backpacker   85.2 82.0 90.3     68.7 76.0 NR     93.2 89.2 NR     94.7 93.9 NR
Barron's   86.4 89.1 77.1     65.7 63.1 NR     72.5 70.4 NR     95.0 94.7 NR
Better Homes and Gardens   87.7 83.8 89.1     77.1 73.6 78.4     91.8 92.8 91.5     94.4 94.4 94.4
Bicycling   88.0 86.3 92.6     81.7 79.6 87.3     79.8 79.5 NR     92.8 92.3 93.9
Bon Appétit   88.3 90.7 87.2     77.5 78.2 77.2     95.9 92.3 97.2     93.5 92.7 93.9
BusinessWeek   87.8 90.0 83.1     65.0 66.3 62.1     78.7 80.4 74.2     96.4 96.3 96.8
Car and Driver   86.1 86.9 82.5     74.4 74.9 72.0     92.0 93.5 85.0     98.2 98.0 100.0
Child   90.5 90.0 90.5     83.6 NR 82.8     86.7 NR 88.0     98.0 NR 97.8
Coastal Living   87.4 79.5 91.7     79.6 76.7 81.3     93.9 88.0 96.5     94.3 91.8 95.5
Condé Nast Traveler   85.9 79.6 92.1     69.0 70.3 67.8     93.3 89.5 97.4     92.2 87.4 97.4
Cooking Light   88.9 84.7 90.0     83.2 79.5 84.2     89.2 89.3 89.1     96.2 97.4 95.9
Cosmopolitan   85.2 79.4 86.2     72.0 71.2 72.2     94.3 97.7 93.8     88.9 90.2 88.6
Cottage Living   88.2 80.8 89.7     86.0 NR 87.6     90.9 NR 90.7     95.0 100.0 94.0
Country Home   86.7 79.3 89.2     75.1 55.0 82.5     92.7 90.5 93.7     93.4 90.1 94.6
Country Living   87.6 82.6 89.3     79.7 79.5 79.8     92.7 88.8 94.2     94.1 95.0 93.7
Departures   78.0 73.1 82.8     76.3 NR 73.8     86.8 NR 81.7     85.1 NR 78.0
Ebony   89.8 92.8 88.3     86.7 86.6 86.7     96.7 96.6 96.8     95.4 98.9 93.5
The Economist   89.3 91.5 84.8     65.2 67.3 59.8     85.6 85.3 86.1     99.7 99.6 100.0
Elle   79.0 NR 77.9     63.9 NR 64.6     88.6 NR 87.4     75.2 NR 75.8
Elle Decor   78.8 58.9 84.6     67.1 NR 69.3     93.7 NR 94.1     78.4 NR 77.1
Endless Vacation   80.1 81.0 79.3     58.7 68.0 51.9     88.1 93.7 84.1     96.5 92.9 100.0
Entertainment Weekly   79.4 82.6 77.5     70.3 71.7 69.5     91.8 95.9 89.7     84.0 83.9 84.1
ESPN The Magazine   82.3 82.4 81.9     71.3 70.5 73.7     92.7 91.7 95.7     94.5 94.7 93.9
Esquire   82.7 81.9 84.9     65.6 62.8 74.2     85.7 81.9 96.8     88.7 89.5 NR
Essence   88.8 75.7 91.9     89.0 83.6 90.3     92.7 89.7 93.3     95.1 97.8 94.5
Everyday Food   83.1 83.7 82.9     83.7 90.0 81.7     90.6 NR 91.6     93.4 NR 93.0
Family Circle   89.3 87.2 89.6     80.3 70.4 81.7     95.3 91.7 95.7     95.9 94.0 96.2
The Family Handyman   90.2 88.2 94.6     88.2 88.7 87.2     90.6 89.0 94.2     98.3 99.0 96.6
FHM   85.9 84.9 93.0     78.1 77.1 NR     90.9 89.9 NR     82.0 83.2 NR
Field & Stream   87.0 87.2 86.3     80.3 79.5 82.7     93.7 93.4 95.1     96.3 96.1 97.4
First For Women   89.8 NR 90.3     84.8 NR 84.5     98.8 NR 99.0     93.0 NR 93.0
Fitness   89.9 86.7 91.6     79.3 73.9 82.8     87.0 87.5 86.8     96.1 96.0 96.2
Food & Wine   86.5 87.5 85.7     75.4 77.8 73.5     90.2 94.0 87.5     93.6 89.9 96.7
Forbes   86.9 85.4 90.0     68.6 69.2 67.3     80.6 81.1 79.2     95.0 95.7 93.3
Fortune   89.5 89.3 89.8     68.7 71.5 62.4     74.8 73.4 78.5     97.7 97.1 99.1
Glamour   82.3 77.8 82.7     74.5 67.8 75.1     91.8 90.1 92.0     89.3 85.1 89.7
Golf Digest   92.0 93.1 87.5     80.3 79.6 83.6     92.7 94.2 86.4     97.9 98.1 97.1
Golf Magazine   88.9 89.3 87.3     82.1 79.1 93.8     94.3 95.1 91.0     97.3 97.4 96.9
Good Housekeeping   90.6 85.6 91.6     77.7 70.9 79.2     93.7 89.6 94.5     96.1 97.1 96.0
Gourmet   86.5 88.0 85.7     81.4 80.7 81.9     90.2 94.6 88.1     92.2 92.7 92.0
GQ Gentlemen's Quarterly   80.4 81.9 75.8     56.8 60.9 45.4     90.4 92.7 84.0     88.3 93.5 70.4
Guideposts   91.7 81.6 94.7     90.1 82.9 91.9     93.7 98.1 92.4     95.2 92.1 96.2
Harper's Bazaar   80.4 NR 85.4     65.4 NR 70.5     75.6 NR 74.6     74.0 NR 73.7
Harvard Business Review   92.3 93.3 90.6     81.7 81.9 NR     73.2 67.4 NR     95.0 92.5 NR
Health Magazine   86.5 84.3 87.7     84.3 81.8 86.0     86.2 81.5 88.3     95.5 93.9 96.4
Home   83.8 80.0 85.7     73.2 67.9 75.5     88.3 83.4 91.2     94.1 99.1 91.7
House & Garden   86.1 80.9 88.7     78.2 77.6 78.6     92.3 91.3 92.7     94.1 93.7 94.3
House Beautiful   88.0 81.8 89.4     82.9 85.4 82.4     95.0 94.9 95.0     94.8 96.8 94.3
In Touch Weekly   81.1 62.3 84.7     79.0 63.3 82.4     90.8 89.6 91.0     80.0 83.4 79.5
InStyle   83.9 71.3 85.3     76.8 NR 78.5     93.5 86.0 94.2     88.5 NR 89.3
Islands   84.0 79.6 88.7     66.8 73.2 59.7     91.2 97.4 86.3     88.1 88.3 87.8
Jane   67.5 NR 68.9     62.0 NR 58.5     79.0 NR 85.5     80.1 NR 85.2
Jet   91.2 96.0 88.3     87.9 94.0 85.0     95.9 97.3 95.1     95.7 99.7 93.0
Ladies' Home Journal   87.0 83.7 87.5     84.7 94.2 83.2     94.4 96.8 94.1     94.6 97.3 94.1
Life   82.1 80.5 83.2     80.1 73.5 84.6     90.7 92.2 89.7     92.3 93.1 91.8
Lucky   79.2 NR 79.3     76.1 NR 75.2     94.2 NR 94.8     88.2 NR 88.9
Marie Claire   84.1 NR 86.2     72.3 NR 73.4     93.1 NR 94.2     90.6 NR 91.9
Martha Stewart Living   87.1 85.9 87.4     81.8 77.0 82.9     90.4 91.6 90.2     93.2 95.2 92.9
Mary Engelbreit's Home Companion 88.7 NR 92.7     91.4 NR 91.8     98.4 NR 98.2     99.0 NR 98.9
Maxim   86.9 85.1 92.1     81.6 81.4 81.9     92.9 92.4 94.9     83.3 82.3 87.4
Men's Fitness   84.7 83.6 89.7     73.7 75.9 64.6     88.2 87.1 94.2     94.9 94.2 98.8
Men's Health   88.9 89.3 87.2     81.4 85.5 64.8     92.0 93.1 87.8     95.8 95.9 95.2
Men's Journal   75.7 73.9 NR     74.3 72.3 NR     85.7 84.0 NR     92.5 92.8 NR
Metropolitan Home   83.2 92.6 78.4     71.8 NR 65.1     88.4 95.5 84.6     89.4 NR 86.0
Money   86.5 84.8 89.8     68.5 64.5 76.7     77.6 78.8 75.1     95.9 95.9 95.7
More   89.4 NR 90.4     86.1 NR 84.1     92.2 NR 93.9     85.2 NR 86.8
Motor Trend   89.7 90.8 84.5     73.2 76.3 54.8     93.2 94.7 83.5     97.3 97.6 95.4
Muscle & Fitness   85.2 84.3 88.4     70.9 71.5 NR     88.7 91.0 82.8     94.4 95.8 89.5
National Enquirer   68.2 71.3 66.7     69.4 70.1 69.2     92.8 88.8 94.3     62.5 57.3 65.3
National Geographic   93.6 92.7 94.7     84.0 82.3 86.1     96.1 96.3 95.8     97.9 97.8 97.9
National Geographic Adventure   88.8 91.8 85.1     81.7 83.5 79.6     93.4 97.2 88.6     92.7 92.4 93.0
National Geographic Traveler   89.7 87.7 91.9     79.2 77.1 81.2     92.8 96.1 89.2     93.9 94.2 93.5
New York Magazine   86.2 75.7 94.3     64.6 49.7 79.3     91.8 88.8 94.2     89.9 79.8 97.5
The New York Times (Sunday)   88.4 86.4 90.3     73.9 70.6 76.9     86.7 88.3 85.2     93.2 94.6 91.5
The New York Times (weekdays)   87.6 84.5 91.7     77.3 73.6 81.1     86.7 87.3 86.0     95.0 96.1 93.7
The New York Times Magazine   88.8 88.5 89.1     71.9 68.2 76.2     90.8 94.3 86.5     93.2 95.8 90.8
The New Yorker   92.0 92.2 91.8     73.0 75.0 70.3     95.4 94.2 96.5     97.7 97.7 97.7
Newsweek   87.5 87.2 87.9     73.1 74.3 71.3     86.3 85.4 87.4     95.7 96.3 94.8
O, The Oprah Magazine   90.6 83.5 91.7     78.3 75.0 78.8     92.5 81.9 93.6     94.7 93.5 94.8
Outdoor Life   87.8 89.9 79.9     77.6 77.9 76.4     97.6 98.9 90.7     97.0 96.9 97.9
Outside   83.7 82.3 85.3     77.0 76.4 NR     90.8 94.9 86.8     89.1 86.3 92.4
Parade   79.0 76.8 80.6     78.6 76.6 80.0     93.0 92.8 93.1     89.3 87.9 90.3
Parenting   89.6 88.6 90.0     82.1 67.7 87.4     89.6 86.6 90.5     94.7 95.8 94.2
Parents   90.6 86.8 91.6     81.8 73.2 84.4     91.3 82.3 93.2     97.1 92.4 98.5
People   84.2 78.2 86.4     70.9 66.7 72.5     96.0 95.2 96.3     84.2 82.1 85.0
Playboy   87.5 88.8 82.3     85.0 87.2 76.4     94.9 97.7 81.1     82.9 84.2 77.9
Popular Mechanics   88.7 88.4 90.8     83.1 83.3 82.2     94.5 96.1 85.1     95.8 96.6 90.4
Popular Science   89.5 90.5 85.3     81.6 81.6 81.1     95.1 95.3 94.1     99.1 99.1 99.1
Prevention   88.9 88.8 88.9     78.8 74.6 80.0     87.7 91.6 86.6     96.3 93.2 97.2
Reader's Digest   91.2 90.2 91.8     85.2 85.0 85.3     94.5 93.4 95.3     97.1 96.9 97.3
Real Simple   89.3 84.3 89.9     77.8 71.8 78.5     93.2 85.5 93.9     94.1 NR 95.8
Redbook   86.0 76.7 87.3     83.1 89.8 82.4     92.8 83.9 93.8     89.4 92.9 88.8
Road & Track   91.3 92.4 85.3     73.1 74.5 64.6     90.7 91.8 83.6     98.0 98.1 96.7
Rolling Stone   77.8 80.1 75.5     66.3 63.8 68.8     87.0 87.4 86.5     88.5 88.8 88.1
Runner's World   89.2 91.4 86.9     78.6 79.0 78.2     91.9 97.2 85.7     99.3 98.6 100.0
Saveur   78.2 91.9 70.1     83.3 87.1 80.5     94.0 NR 95.5     85.8 NR 91.1
Self   88.8 82.6 89.7     82.9 NR 84.0     85.6 NR 85.9     93.9 NR 94.7
Shape   91.6 85.7 92.3     80.4 73.8 81.2     92.0 87.0 92.6     97.4 93.3 98.0
Ski   84.4 86.2 81.9     69.2 70.8 67.0     90.4 92.8 86.8     94.4 97.2 90.7
SmartMoney   85.0 90.3 76.9     70.5 73.0 67.0     72.1 79.9 60.3     96.9 97.8 95.4
Smithsonian   93.7 91.4 96.2     82.1 76.8 87.5     93.3 91.7 95.1     99.2 98.5 100.0
Southern Accents   80.1 85.7 78.9     82.0 NR 83.8     93.7 NR 93.8     92.8 NR 93.0
Southern Living   90.7 85.4 92.8     83.2 78.3 85.0     92.6 94.9 91.8     95.2 96.1 94.9
Sporting News   82.2 83.6 77.6     78.7 80.2 75.2     90.3 92.8 83.4     91.0 95.7 74.0
Sports Illustrated   88.0 88.9 85.3     75.1 74.4 77.5     95.3 95.6 94.3     95.0 95.5 93.3
Star   79.7 84.3 78.6     78.4 72.7 79.9     93.6 93.6 93.6     79.3 75.5 80.3
Sunset   92.5 89.0 94.6     82.6 74.7 88.0     95.0 95.0 95.0     96.8 93.7 98.3
Tennis   85.5 85.3 85.6     78.1 82.1 74.7     83.1 85.0 81.0     98.8 100.0 97.2
This Old House   90.3 88.6 93.4     82.2 84.8 77.1     91.2 91.5 90.7     97.9 96.8 100.0
Time   87.2 84.8 90.1     73.0 73.2 72.8     86.3 86.3 86.3     95.2 95.6 94.7
Town & Country   84.5 85.8 84.0     78.1 73.8 80.3     85.7 80.4 87.7     81.3 80.7 81.4
Traditional Home   91.1 81.2 94.2     92.8 85.1 94.7     93.4 88.2 95.0     94.9 NR 96.9
Travel + Leisure   84.1 82.9 85.4     67.7 64.0 71.2     88.5 89.1 87.8     91.2 92.7 89.6
Travel + Leisure Golf   82.5 85.2 78.2     76.0 81.2 66.8     93.6 95.3 90.0     96.6 95.9 98.0
U.S.News & World Report   86.7 85.3 88.8     74.1 70.9 79.7     80.2 80.7 79.5     93.7 94.5 92.4
Us Weekly   79.4 77.8 79.9     74.5 66.1 77.4     94.7 90.0 95.8     79.1 77.2 79.8
USA TODAY   85.7 85.2 86.5     63.5 64.9 61.1     87.1 86.8 87.6     96.0 95.5 96.9
USA Weekend   78.2 79.0 77.4     71.6 65.6 76.7     88.7 87.4 89.7     88.7 89.6 87.9
Vanity Fair   79.9 86.2 78.1     67.1 71.8 65.5     86.6 99.0 82.7     91.0 91.1 90.9
Veranda   85.5 77.4 87.8     75.7 NR 75.6     89.1 NR 93.9     87.2 NR 89.1
Vogue   81.1 74.2 82.3     69.7 69.9 69.6     88.7 88.8 88.7     79.7 75.5 80.1
W   73.7 NR 73.3     62.7 NR 63.0     95.3 NR 96.5     73.4 NR 73.7
The Wall Street Journal   90.6 90.6 90.8     74.0 75.4 71.3     77.9 77.2 79.1     97.6 98.6 95.6
WeightWatchers   90.3 84.9 91.7     79.6 79.2 79.7     90.1 89.1 90.2     96.8 98.4 96.5
Woman's Day   90.6 88.4 90.8     83.4 91.0 82.7     96.0 95.8 96.0     96.1 95.8 96.2
Woman's World   89.9 74.5 91.5     83.5 NR 83.4     95.4 NR 95.0     92.8 NR 92.5
Working Mother   89.1 NR 87.2     75.8 NR 74.0     92.2 NR 92.1     87.1 NR 85.5
Yoga Journal   88.1 88.2 88.0     81.7 NR 83.0     82.7 NR 81.7     91.8 NR 92.9
This work is comprised of copyrighted material and is the property of MMR Inc. on loan to its subscribers for their exclusive and confidential use pursuant to a written agreement with MMR Inc.      NR: Not Reported (small base size)