Publication Websites  Overall Rating     Look Forward to Visiting     Entertaining     Informative 
 Excellent/Good     Agree Very Much/ Somewhat     Agree Very Much/ Somewhat     Agree Very Much/ Somewhat 
     
  Total Men Women   Total Men Women   Total Men Women   Total Men Women
Publication Website Average   91.3 91.0 91.5   87.5 87.4 89.1   88.4 88.7 89.5   96.5 96.1 97.2
AARP The Magazine   90.7 85.9 96.5     82.6 78.8 87.4     86.5 81.8 92.5     97.2 95.7 99.0
Better Homes and Gardens   92.9 97.8 91.9     89.3 88.6 89.4     94.2 94.0 94.2     98.6 96.7 99.0
Bon Appétit   95.3 NR 96.7     94.5 NR 95.8     88.9 89.5 88.7     96.8 92.8 98.7
BusinessWeek   95.5 95.4 NR     82.8 81.1 NR     79.7 79.7 NR     98.2 97.8 NR
Car and Driver   89.6 88.7 NR     76.9 79.1 NR     82.6 81.5 NR     96.8 96.4 NR
Cooking Light   96.3 95.0 96.8     95.5 93.6 96.2     95.1 92.3 96.2     99.0 100.0 98.6
Entertainment Weekly   86.5 80.9 90.1     84.4 89.1 81.3     94.6 95.6 94.0     93.8 94.6 93.4
ESPN The Magazine   93.5 92.6 NR     90.0 90.5 NR     94.6 93.9 NR     96.9 96.8 NR
Everyday Food   92.3 NR 91.8     90.8 NR 91.2     93.8 NR 94.0     94.8 NR 98.4
Fitness   85.6 91.0 81.7     93.2 94.4 92.2     93.6 95.0 92.4     95.3 93.1 97.2
Food & Wine   89.2 100.0 80.0     93.0 94.7 91.4     92.9 100.0 86.2     93.5 89.0 97.4
Forbes   88.6 91.4 NR     82.2 82.1 NR     74.1 78.1 NR     99.6 99.5 NR
Good Housekeeping   81.1 NR 80.8     86.0 NR 87.3     80.4 NR 79.6     92.2 NR 94.9
Gourmet   98.3 100.0 96.2     97.5 98.5 96.3     97.5 100.0 94.4     91.2 87.2 96.3
House & Garden   90.2 91.0 89.7     87.2 95.5 82.2     91.0 92.9 89.7     98.3 100.0 97.3
Martha Stewart Living   95.7 NR 97.0     87.7 NR 88.1     93.9 NR 93.5     99.5 NR 99.7
Men's Health   91.2 90.8 NR     91.4 90.9 NR     88.8 89.5 NR     95.3 95.5 NR
Money   88.3 92.5 77.8     84.2 86.4 78.2     74.8 78.7 64.0     98.4 97.8 100.0
Motor Trend   94.4 94.1 NR     87.1 87.4 NR     92.2 92.7 NR     94.5 94.2 NR
National Geographic   98.5 98.0 99.2     96.6 98.0 94.1     97.7 99.5 94.5     99.7 99.5 100.0
The New York Times   91.3 88.9 95.0     87.2 87.0 87.6     84.3 84.7 83.7     95.3 93.8 97.6
Newsweek   82.4 78.0 NR     71.2 71.5 NR     81.0 83.2 NR     97.7 97.7 NR
O, The Oprah Magazine   95.1 NR 95.2     92.8 NR 93.0     95.4 NR 94.8     99.1 NR 99.3
Parenting   97.2 NR 97.0     89.8 NR 88.2     87.9 NR 89.8     99.7 NR 100.0
People   91.3 83.3 93.4     88.3 83.3 89.6     96.7 93.7 97.5     90.3 84.6 91.8
Prevention   93.6 NR 92.0     86.0 NR 86.1     90.6 NR 90.2     93.7 NR 92.0
Reader's Digest   92.0 89.3 95.2     91.0 88.7 93.6     94.3 92.9 95.8     98.7 98.6 98.7
SmartMoney   89.9 92.6 NR     85.4 91.0 NR     68.9 65.6 NR     98.7 98.0 NR
Southern Living   93.5 NR 97.9     89.8 NR 93.7     95.8 NR 96.8     94.8 NR 97.7
Sporting News   96.0 95.8 NR     96.1 96.8 NR     95.8 95.6 NR     98.0 98.2 NR
Sports Illustrated   95.2 95.3 94.9     91.7 92.7 82.4     97.6 97.9 94.8     98.3 98.5 96.9
This Old House   80.7 76.3 85.3     82.9 84.0 81.6     85.8 89.3 81.7     99.0 99.0 98.9
Time   92.8 89.8 97.0     72.4 57.3 93.2     82.0 71.1 97.5     98.7 97.8 100.0
Travel + Leisure   89.3 92.1 86.6     87.9 93.0 83.1     92.6 96.9 88.4     99.5 98.9 100.0
U.S.News & World Report   88.8 89.5 NR     76.2 78.5 NR     76.9 81.4 NR     92.7 94.5 NR
USA TODAY   91.3 93.8 86.4     90.1 88.3 93.6     91.1 92.1 89.1     93.7 95.1 90.9
The Wall Street Journal   89.0 87.2 94.3     87.7 86.6 91.1     79.6 82.0 72.5     96.6 96.6 96.7
The Washington Post   89.6 92.0 83.5     87.8 88.2 86.6     86.7 87.5 84.4     95.2 97.7 88.7
WeightWatchers   93.7 NR 93.3     85.6 92.7 84.6     82.8 NR 82.4     97.9 100.0 97.7
Woman's Day   86.1 NR 92.1     85.8 NR 92.7     84.4 NR 91.0     92.0 NR 99.2
This work is comprised of copyrighted material and is the property of MMR Inc. on loan to its subscribers for their exclusive and confidential use pursuant to a written agreement with MMR Inc.      NR: Not Reported (small base size)