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Product/Service Development Studies Product/Service Development Studies typically are executed when the client has a need to test new product ideas, names, packaging, a package burst, or a logo prior to making a substantial investment. This type of study is also executed when there is a need to test the product or service itself before a launch or reformulation. Monroe Mendelsohn offers its clients an array of Product/Service Development Study options to execute the appropriate test. Included among these study options are the following:
With the cost of new product introductions skyrocketing, it has become extremely important to identify potential winners and losers as early as possible in order for clients to direct corporate resources wisely. Monroe Mendelsohn’s Concept and Positioning Tests provide comprehensive approaches to learning whether concepts for new products or services, or a new positioning of a client’s existing products or services, have appeal to potential users. Through in-depth diagnostic analysis, these tests should determine whether there is room for improvement in the core idea or how the core idea is communicated or positioned to its target audience. The following typically are measured in these studies:
Monroe Mendelsohn’s Name, Packaging, and Logo Tests assure clients that they select the option(s) that effectively conveys the intended attributes and image of the products or services being offered.
Monroe Mendelsohn’s Product/Service Testing Studies respond to a full array of testing objectives and concerns, including:
Mendelsohn’s Product/Service Testing Studies typically are used in a number of ways, including:
For further information about conducting any of the prior Product/Service Development Studies with Monroe Mendelsohn, please contact , , or . |
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