Promotion Development and Evaluation Studies

In addition to helping clients choose from alternative consumer promotion designs or suppliers, Monroe Mendelsohn’s Promotion Development and Evaluation Studies can guide clients in developing new promotions, and evaluate them alone or against existing services.  Mendelsohn typically has found that promotions should be evaluated in regard to how well they meet an ever-changing mix of corporate and brand objectives including the following: 

• Increasing short-term profits
• Enlarging a brand's franchise long-term
• Increasing sales volume to take advantage of production or process economics
• Minimizing consumer attraction to a new competitor
• Strengthening brand imagery
• Maintaining or improving shelf position or number of facings

Our clients' experiences typically are combined with Mendelsohn’s promotion experiences to develop the best promotion for the brand(s) of interest.

For further information about conducting a Product Development and Evaluation  Study with Monroe Mendelsohn, please contact , , or .