Survey Methodologies

Survey Methodologies

Monroe Mendelsohn Research conducts telephone surveys across the United States, and in Europe, Asia, and South America utilizing the latest technologies, including IVR data collection and digitally recorded verbatim response recording where appropriate. Interviewing can be conducted in all major languages and many others.

All interviewing is supervised by senior managers. Mendelsohn’s senior staff members monitor telephone surveys as they are conducted, and clients are always invited to do so as well. Sampling methods typically include random-digit dialing, listed telephone households and businesses, and targeted lists.

Mail Surveys

Monroe Mendelsohn Research is considered one of the world's leading authorities in regard to mail surveys, as a result of its on-going research to improve survey response rates.

While mail surveys are, in fact, usually less expensive than many other interviewing methods, there are many other advantages mail surveys offer clients. Possibly the most important benefit of mail surveys is the ability to reach groups that are not easily reached by personal, telephone, and online interviews. These include people who are more likely to have unpublished telephone numbers, those who use spam and other junk e-mail filtering programs, and those less likely to be home when called or not able to spend time completing a long interview when reached. However, virtually everyone gets and reads his mail. Hundreds of mail surveys have proven that a potential respondent is more likely to sit down and spend the time to complete a mail survey at a time that is convenient to him when they receive an appropriate incentive.

Mail surveys have been proven to:

Reach affluent adults,
Reach high level (C-Suite) executives,
Reach physicians and other medical professionals,
Generate high response rates,
Guarantee respondent anonymity,
Provide respondents with an opportunity to look-up information/conduct pantry checks and subsequently return to the survey, rather than guess at answers to questions either on the phone or during in person interviews.

Mall Intercepts and Personal Interviewing

Using a reliable network of long-standing research affiliates, Monroe Mendelsohn Research conducts mall research throughout the United States and abroad.

Additionally, Mendelsohn conducts in-office B to B surveys with executives, physicians and other medical professionals, as well as other hard-to-reach target audiences.

Mystery Shopping Surveys

Monroe Mendelsohn’s Mystery Shopping Surveys are designed to provide real-life insight into the level of service being provided to customers. By using mystery shopper interviewers, clients can gauge service representatives' understanding of specific client programs and products, and their perceived delivery of information to their customers. The Mystery Shopping technique can be applied to both product and service providers, as well as physicians and other medical professionals. This methodology can also be used to gain insights regarding the effect the client’s representatives have on brand imagery, and ultimately sales; actual service performance versus established corporate standards; compliance with manufacturer service programs; and, the effectiveness of service representative training programs.

Using a mystery shopper methodology in conjunction with a customer satisfaction program provides a powerful combination tool to help clients understand the dynamics at the point-of-sale and the effects it has on the customers' brand perceptions.

Online/Internet Panel Surveys

Monroe Mendelsohn Research currently offers clients access to over eight million internet-using household members in the United States and can reach over one million business decision-makers and influencers within the U.S. Globally, Mendelsohn can conduct online research in Europe, Asia, and South America, with representation across more than 50 countries and approximately five million participants.

The panels Mendelsohn uses are capable of supporting projects with detailed demographic quotas by gender, age, occupation, ethnicity, as well as geography. Extensive geographic sampling capabilities are available to target panelists by zip code, MSA, DMA, county, state, Census region, and other levels of geography.

Additionally, sub-panels that are not census-balanced are available to target consumers who can potentially be grouped by such factors as lifestyle, ailments, shopping behavior, product usage, affluence (liquid assets), etc.

Focus Groups/in-depth interviews

Focus groups and in-depth interviews are frequently used prior to the full-scale quantitative research to help in questionnaire design, idea generation, and in the development of new creative approaches. Occasionally, qualitative research is needed following quantitative projects to help explain questions raised by the survey results.

When Mendelsohn provides a client with either focus groups or in depth interviews, Mendelsohn typically takes responsibility for the entire project by developing the moderator/interview guide, providing the facility, recruiting the respondents, and moderating the groups or conducting the interviews.

Mendelsohn has long term relationships with a number of qualified moderators, many of whom have industry specific skills. Mendelsohn frequently assists clients in the selection of the moderator best suited to their particular needs. Mendelsohn also offers high quality digital recording technology for focus group studies, which digitally captures important moments for inclusion into final presentations or reports.