 |
2004 Mendelsohn Affluent Survey |
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Heads of House With Household Income $75,000+ |
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Median |
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Value of |
HoH |
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Total |
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|
|
Median Household |
Total HH |
(000) in |
Average |
Readers Per Copy |
|
Audience (000) |
Median Age |
Income ($000) |
Assets ($000) |
Millionaire |
Circ* |
|
|
|
|
HoH |
MHoH |
FHoH |
HoH |
MHoH |
FHoH |
HoH |
MHoH |
FHoH |
HoH |
Households |
000 |
HoH |
MHoH |
FHoH |
Total Affluent Heads of House |
52,500 |
26,422 |
26,078 |
46.4 |
47.2 |
45.7 |
107.4 |
109.4 |
105.1 |
806.3 |
19,915 |
|
|
|
|
|
|
|
|
|
|
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|
|
|
|
|
|
|
ABA Journal |
261 |
132 |
130 |
42.4 |
47.3 |
39.1 |
154.9 |
187.1 |
119.7 |
1,180.70 |
151 |
363 |
0.72 |
0.36 |
0.36 |
Allure |
705 |
115 |
591 |
42.5 |
43.9 |
42.2 |
120.2 |
120 |
120.3 |
856.1 |
298 |
1,051 |
0.67 |
0.11 |
0.56 |
American Way |
1,383 |
866 |
516 |
45.9 |
44.6 |
47.6 |
134.1 |
134.2 |
133.9 |
1,149.60 |
767 |
345 |
4.01 |
2.51 |
1.5 |
America West Magazine |
547 |
315 |
231 |
46.3 |
45.3 |
47.5 |
121.6 |
121.4 |
122 |
964.6 |
260 |
101 |
5.43 |
3.13 |
2.29 |
Architectural Digest |
2,225 |
969 |
1,256 |
47.9 |
48.1 |
47.9 |
128 |
126.4 |
129.4 |
1,209.00 |
1,292 |
803 |
2.77 |
1.21 |
1.56 |
ARTnews |
174 |
71 |
103 |
53.1 |
53.2 |
53.1 |
107.6 |
111.9 |
103 |
922.9 |
77 |
85 |
2.04 |
0.83 |
1.21 |
The Atlantic Monthly |
686 |
396 |
289 |
52.6 |
52.7 |
52.5 |
116 |
118.3 |
112.4 |
1,033.70 |
351 |
444 |
1.55 |
0.89 |
0.65 |
Attaché |
725 |
412 |
313 |
48.4 |
49.4 |
47.9 |
131 |
133 |
128.2 |
1,130.30 |
405 |
322 |
2.25 |
1.28 |
0.97 |
Automobile Magazine |
2,316 |
1,624 |
692 |
46.4 |
47 |
45.3 |
110.9 |
113.1 |
105.8 |
887.6 |
988 |
548 |
4.23 |
2.96 |
1.26 |
Barron's |
527 |
425 |
101 |
51.2 |
52.1 |
49 |
124.9 |
123.6 |
132.9 |
1,177.60 |
298 |
317 |
1.66 |
1.34 |
0.32 |
Barron's/WSJ (Gross) |
3,703 |
2,632 |
1,072 |
50.4 |
50.8 |
49.6 |
130.5 |
130 |
132 |
1,278.20 |
2,249 |
2,245 |
1.65 |
1.17 |
0.48 |
Boating |
1,175 |
809 |
366 |
48.2 |
49.1 |
46.4 |
115.6 |
118.4 |
107.7 |
904.0 |
509 |
196 |
5.99 |
4.12 |
1.87 |
Bon Appétit |
2,633 |
790 |
1,843 |
48.5 |
49 |
48.4 |
120.7 |
127.2 |
118 |
1,018.00 |
1,333 |
1,276 |
2.06 |
0.62 |
1.44 |
BusinessWeek |
1,528 |
1,090 |
438 |
48.6 |
48.5 |
48.8 |
128.1 |
127.7 |
129 |
1,219.00 |
876 |
999 |
1.53 |
1.09 |
0.44 |
Car and Driver |
2,862 |
2,218 |
644 |
44.6 |
44.5 |
44.9 |
113.9 |
115.4 |
109.1 |
890.6 |
1,225 |
1,333 |
2.15 |
1.66 |
0.48 |
Cigar Aficionado |
418 |
331 |
87 |
44.3 |
45.4 |
40.5 |
137.5 |
128.2 |
170.2 |
1,052.50 |
219 |
240 |
1.74 |
1.38 |
0.36 |
Coastal Living |
1,236 |
424 |
811 |
49.4 |
51.8 |
48 |
121.7 |
124.6 |
120.3 |
1,088.90 |
662 |
794 |
1.56 |
0.53 |
1.02 |
Condé Nast Traveler |
1,355 |
650 |
705 |
50.2 |
49.9 |
50.4 |
131.1 |
141 |
122.7 |
1,209.00 |
781 |
788 |
1.72 |
0.83 |
0.89 |
Continental |
808 |
514 |
294 |
47.4 |
47.7 |
47 |
136.4 |
137.3 |
133.6 |
1,008.40 |
407 |
336 |
2.41 |
1.53 |
0.88 |
Cooking Light |
3,298 |
745 |
2,553 |
47.9 |
50.4 |
47.3 |
115.5 |
119.9 |
114 |
894.6 |
1,400 |
1,709 |
1.93 |
0.44 |
1.49 |
Departures |
425 |
216 |
209 |
50.9 |
52.8 |
48.5 |
177.4 |
228.9 |
151 |
1,993.60 |
293 |
689 |
0.62 |
0.31 |
0.3 |
Details |
264 |
191 |
73 |
39 |
37.7 |
44.5 |
114.1 |
121.4 |
106.1 |
832.1 |
94 |
420 |
0.63 |
0.46 |
0.17 |
The Economist |
677 |
467 |
210 |
49 |
47.4 |
51.5 |
134.3 |
138.2 |
127.7 |
1,203.70 |
385 |
423 |
1.6 |
1.1 |
0.5 |
Elle |
831 |
166 |
665 |
44.9 |
45 |
44.9 |
115.9 |
120.9 |
114.4 |
910.3 |
376 |
1,026 |
0.81 |
0.16 |
0.65 |
Elle Decor |
496 |
130 |
366 |
45.8 |
49.5 |
45 |
122.8 |
134.4 |
119 |
1,143.80 |
266 |
514 |
0.97 |
0.25 |
0.71 |
Entertainment Weekly |
2,439 |
1,023 |
1,415 |
42.5 |
41.6 |
43 |
113.2 |
116.7 |
110.5 |
800.2 |
893 |
2,051 |
1.19 |
0.5 |
0.69 |
Esquire |
760 |
570 |
190 |
46.3 |
46.5 |
46 |
119.2 |
120.5 |
111.2 |
943.8 |
356 |
704 |
1.08 |
0.81 |
0.27 |
Fast Company |
340 |
195 |
145 |
45.3 |
45 |
45.6 |
138.8 |
138.8 |
138.9 |
1,082.40 |
181 |
746 |
0.46 |
0.26 |
0.19 |
Financial Times |
402 |
286 |
116 |
50.7 |
50 |
52 |
123.5 |
122.8 |
127 |
1,077.50 |
211 |
132 |
3.04 |
2.16 |
0.88 |
Food & Wine |
2,150 |
856 |
1,295 |
47 |
48.3 |
46.3 |
122.9 |
130.8 |
117.7 |
1,070.50 |
1,132 |
1,028 |
2.09 |
0.83 |
1.26 |
Forbes |
1,549 |
1,136 |
413 |
49.5 |
49.8 |
48.6 |
131.3 |
130.9 |
132.8 |
1,306.90 |
961 |
952 |
1.63 |
1.19 |
0.43 |
Fortune |
1,497 |
1,015 |
482 |
46.2 |
47 |
44.9 |
129.7 |
131.9 |
124.5 |
1,210.60 |
872 |
937 |
1.6 |
1.08 |
0.51 |
Garden Design |
1,201 |
371 |
830 |
48.4 |
51 |
47.1 |
108.3 |
113.3 |
105.9 |
821.3 |
482 |
247 |
4.86 |
1.5 |
3.36 |
Golf Digest |
2,685 |
2,063 |
622 |
49.1 |
49.6 |
47.9 |
119.5 |
120.3 |
116.5 |
956.3 |
1,270 |
1,539 |
1.74 |
1.34 |
0.4 |
Golf For Women |
411 |
138 |
273 |
51.5 |
54.6 |
48.8 |
120 |
123.8 |
118.4 |
905.3 |
179 |
520 |
0.79 |
0.27 |
0.52 |
Golf Magazine |
2,135 |
1,609 |
526 |
49.2 |
49.6 |
47.9 |
119.6 |
121.2 |
115.1 |
938.7 |
984 |
1,422 |
1.5 |
1.13 |
0.37 |
Golf World |
1,159 |
758 |
401 |
50.5 |
51.8 |
46.4 |
118.5 |
118.1 |
119.3 |
928.4 |
522 |
186 |
6.25 |
4.09 |
2.16 |
Gourmet |
2,054 |
713 |
1,341 |
49.3 |
49.3 |
49.2 |
120.9 |
131.6 |
116 |
979.7 |
1,005 |
969 |
2.12 |
0.74 |
1.38 |
GQ/Gentlemen's Quarterly |
969 |
745 |
225 |
41.1 |
41.6 |
39.7 |
121.1 |
124.1 |
109.3 |
931.5 |
439 |
819 |
1.18 |
0.91 |
0.27 |
Harper's Bazaar |
584 |
135 |
449 |
49.1 |
52.1 |
48.2 |
113.7 |
109.5 |
115.1 |
860.2 |
240 |
713 |
0.82 |
0.19 |
0.63 |
Harvard Business Review |
327 |
228 |
99 |
44.3 |
42.8 |
47 |
145.5 |
147.8 |
138.5 |
1,326.10 |
208 |
172 |
1.9 |
1.33 |
0.58 |
Health Magazine |
2,231 |
621 |
1,610 |
48.1 |
50.3 |
47.4 |
110 |
113.4 |
108.3 |
836.6 |
872 |
1,584 |
1.41 |
0.39 |
1.02 |
Hemispheres |
1,102 |
638 |
464 |
46.1 |
46.5 |
45.6 |
130.7 |
132.8 |
128.5 |
1,195.00 |
636 |
401 |
2.75 |
1.59 |
1.16 |
House & Garden |
5,473 |
1,628 |
3,845 |
48.6 |
50.9 |
47.9 |
110.4 |
113.2 |
109.1 |
894.3 |
2,370 |
909 |
6.02 |
1.79 |
4.23 |
House Beautiful |
3,568 |
829 |
2,739 |
48.8 |
51.7 |
48.1 |
112.4 |
115.6 |
111.1 |
905.2 |
1,576 |
872 |
4.09 |
0.95 |
3.14 |
Inc. |
427 |
258 |
168 |
45.3 |
45.6 |
45 |
136.7 |
135.4 |
139.5 |
1,203.30 |
248 |
692 |
0.62 |
0.37 |
0.24 |
InStyle |
2,276 |
397 |
1,878 |
41.3 |
41.3 |
41.3 |
118.9 |
127.4 |
117.5 |
945.5 |
1,057 |
1,716 |
1.33 |
0.23 |
1.09 |
Investor's Business Daily |
538 |
411 |
127 |
51.1 |
50.2 |
54.3 |
120.5 |
123.1 |
109 |
1,033.60 |
275 |
257 |
2.09 |
1.6 |
0.49 |
Islands |
383 |
175 |
208 |
50.2 |
51.8 |
49.1 |
112.9 |
118 |
108.6 |
859.2 |
161 |
210 |
1.82 |
0.83 |
0.99 |
Ivy League Network (Gross) |
856 |
453 |
402 |
48.5 |
50.5 |
44.9 |
136.4 |
149.5 |
116.9 |
1,227.70 |
481 |
928 |
0.92 |
0.49 |
0.43 |
Kiplinger's Personal Finance |
1,273 |
801 |
472 |
51.2 |
51.9 |
49.8 |
119 |
121.3 |
114.7 |
1,234.80 |
779 |
1,059 |
1.2 |
0.76 |
0.45 |
Links Magazine |
258 |
191 |
68 |
53.5 |
52.4 |
55.1 |
117.8 |
118.9 |
111 |
1,002.40 |
129 |
312 |
0.83 |
0.61 |
0.22 |
Marie Claire |
771 |
110 |
660 |
41.6 |
43 |
41.2 |
111 |
117.7 |
109.8 |
730.6 |
262 |
888 |
0.87 |
0.12 |
0.74 |
Martha Stewart Living |
3,469 |
618 |
2,851 |
47.7 |
51.6 |
46.7 |
113 |
124.2 |
110 |
871.0 |
1,461 |
1,876 |
1.85 |
0.33 |
1.52 |
Men's Health |
2,313 |
1,763 |
550 |
43.3 |
43.7 |
42.4 |
117 |
116.5 |
118.5 |
911.7 |
1,035 |
1,694 |
1.37 |
1.04 |
0.32 |
Men's Journal |
676 |
502 |
174 |
42.6 |
43 |
41.4 |
114.4 |
115.4 |
112.1 |
857.8 |
275 |
679 |
1 |
0.74 |
0.26 |
Metropolitan Home |
935 |
272 |
662 |
45 |
43.7 |
45.5 |
122.2 |
125.5 |
120.9 |
1,027.00 |
477 |
615 |
1.52 |
0.44 |
1.08 |
Money |
2,781 |
1,770 |
1,011 |
49.3 |
49.3 |
49.2 |
121.6 |
122.7 |
119.4 |
1,096.10 |
1,500 |
2,028 |
1.37 |
0.87 |
0.5 |
More |
837 |
125 |
711 |
48.7 |
49.2 |
48.7 |
112.5 |
108 |
113.6 |
823.2 |
336 |
991 |
0.85 |
0.13 |
0.72 |
Motor Boating |
787 |
555 |
232 |
49.5 |
50.3 |
47.8 |
118.1 |
120.3 |
111.8 |
940.5 |
359 |
161 |
4.89 |
3.45 |
1.44 |
Motor Trend |
2,216 |
1,767 |
448 |
45.8 |
46.1 |
44.8 |
114.3 |
115.6 |
109.9 |
899.9 |
960 |
1,119 |
1.98 |
1.58 |
0.4 |
National Geographic |
6,117 |
3,402 |
2,716 |
50.6 |
51.4 |
49.4 |
111.8 |
114.3 |
108.5 |
923.6 |
2,777 |
5,206 |
1.17 |
0.65 |
0.52 |
National Geographic Traveler |
1,676 |
860 |
816 |
51.6 |
51.5 |
51.8 |
109.8 |
112.3 |
106.7 |
898.6 |
738 |
715 |
2.34 |
1.2 |
1.14 |
National Geo/Traveler (Gross) |
7,793 |
4,261 |
3,531 |
50.8 |
51.4 |
49.9 |
111.4 |
113.9 |
108.1 |
918.3 |
3,515 |
5,921 |
1.32 |
0.72 |
0.6 |
Newsweek |
5,180 |
2,698 |
2,482 |
49.3 |
50 |
48.6 |
116.5 |
117.5 |
115.5 |
939.3 |
2,379 |
3,219 |
1.61 |
0.84 |
0.77 |
The New Yorker |
1,231 |
640 |
592 |
53.2 |
54.2 |
52.3 |
124.1 |
128.9 |
120.2 |
1,139.60 |
675 |
980 |
1.26 |
0.65 |
0.6 |
New York Magazine |
582 |
281 |
302 |
50.7 |
50.7 |
50.8 |
149.6 |
159.1 |
142.7 |
1,267.20 |
331 |
435 |
1.34 |
0.65 |
0.7 |
The New York Times (Weekdays) |
2,059 |
1,271 |
787 |
50.3 |
50.6 |
49.6 |
135.3 |
136.3 |
133.8 |
1,225.30 |
1,187 |
1,168 |
1.76 |
1.09 |
0.67 |
The New York Times (Sunday) |
2,529 |
1,417 |
1,112 |
50.4 |
50.7 |
50.1 |
140.6 |
143.2 |
137.5 |
1,302.50 |
1,533 |
1,693 |
1.49 |
0.84 |
0.66 |
NWA WorldTraveler |
813 |
462 |
351 |
47.7 |
48.2 |
46.8 |
123.4 |
127.7 |
118.2 |
992.2 |
402 |
293 |
2.77 |
1.58 |
1.2 |
Pace Inflight Network (Gross) |
3,710 |
2,115 |
1,595 |
47.2 |
47.7 |
46.7 |
127.2 |
127.6 |
126.7 |
1,091.70 |
1,989 |
1,126 |
3.29 |
1.88 |
1.42 |
People |
7,851 |
2,425 |
5,426 |
45.5 |
46.2 |
45.3 |
112.3 |
114.1 |
111.5 |
864.3 |
3,306 |
3,695 |
2.12 |
0.66 |
1.47 |
Private Clubs |
254 |
142 |
112 |
49.3 |
51.8 |
45.7 |
146 |
163.9 |
124.6 |
1,365.50 |
160 |
209 |
1.22 |
0.68 |
0.54 |
PROFIVE Network (Gross) |
1,863 |
984 |
879 |
46.7 |
47.6 |
45.7 |
117.7 |
122.2 |
112.4 |
1,023.40 |
948 |
1,942 |
0.96 |
0.51 |
0.45 |
Road & Track |
1,900 |
1,503 |
397 |
46 |
46 |
45.7 |
115.8 |
117.1 |
111.9 |
934.7 |
872 |
725 |
2.62 |
2.07 |
0.55 |
Robb Report |
323 |
225 |
98 |
44 |
45.8 |
39.9 |
165.4 |
151.6 |
212 |
1,734.00 |
213 |
109 |
2.96 |
2.06 |
0.9 |
Runner's World |
786 |
427 |
359 |
44.7 |
45.8 |
42.7 |
120.2 |
122.4 |
117.6 |
936.9 |
355 |
573 |
1.37 |
0.75 |
0.63 |
Saveur |
240 |
85 |
155 |
51.8 |
54.1 |
50.5 |
138.2 |
138.9 |
137.9 |
1,489.00 |
138 |
341 |
0.7 |
0.25 |
0.45 |
Scientific American |
905 |
590 |
315 |
50.2 |
49.6 |
51.2 |
118.4 |
120.4 |
114.3 |
945.6 |
421 |
576 |
1.57 |
1.02 |
0.55 |
Self |
1,643 |
211 |
1,433 |
42.1 |
44.9 |
41.8 |
112.8 |
119.5 |
111.9 |
831.8 |
647 |
1,368 |
1.2 |
0.15 |
1.05 |
Ski/Skiing (Gross) |
861 |
561 |
300 |
46.3 |
47.5 |
44.8 |
122.2 |
123.9 |
119.2 |
1,030.90 |
440 |
886 |
0.97 |
0.63 |
0.34 |
Sky |
1,883 |
1,065 |
818 |
47.3 |
47.8 |
46.6 |
124.1 |
123.5 |
124.9 |
1,008.70 |
948 |
403 |
4.67 |
2.64 |
2.03 |
SmartMoney |
1,206 |
768 |
438 |
50 |
51.1 |
48.2 |
117.5 |
118.1 |
116.4 |
1,092.60 |
651 |
824 |
1.46 |
0.93 |
0.53 |
Smithsonian |
2,295 |
1,193 |
1,102 |
53.3 |
53.4 |
53.3 |
111.4 |
115.2 |
105.5 |
954.7 |
1,080 |
2,150 |
1.07 |
0.55 |
0.51 |
Southern Accents |
917 |
232 |
684 |
49.2 |
51 |
48.6 |
123.5 |
123.7 |
123.4 |
1,081.40 |
488 |
458 |
2 |
0.51 |
1.49 |
Southern Living |
4,658 |
1,308 |
3,350 |
49.1 |
52.5 |
47.8 |
112.4 |
116.3 |
110.2 |
902.8 |
2,027 |
2,769 |
1.68 |
0.47 |
1.21 |
Southwest Airlines Spirit |
1,560 |
876 |
684 |
48.2 |
49 |
47.2 |
121.7 |
126.3 |
117 |
1,042.50 |
807 |
389 |
4.01 |
2.25 |
1.76 |
Sports Illustrated |
5,013 |
3,468 |
1,546 |
46 |
46.3 |
45.4 |
113 |
112.7 |
114.2 |
868.0 |
2,090 |
3,464 |
1.45 |
1 |
0.45 |
Sunset |
1,879 |
651 |
1,227 |
51.9 |
54.1 |
50.9 |
112.2 |
116.8 |
109.2 |
1,049.20 |
978 |
1,502 |
1.25 |
0.43 |
0.82 |
Technology Review |
450 |
326 |
123 |
46.1 |
45.1 |
48.8 |
123.4 |
126.3 |
115.9 |
935.9 |
204 |
316 |
1.43 |
1.03 |
0.39 |
Tennis |
600 |
323 |
277 |
48.4 |
51.2 |
46.2 |
128.9 |
114.7 |
151.9 |
1,286.20 |
380 |
694 |
0.86 |
0.47 |
0.4 |
Time |
5,411 |
2,784 |
2,627 |
48.7 |
49.3 |
48.2 |
114.7 |
115.8 |
113.3 |
933.4 |
2,464 |
4,210 |
1.29 |
0.66 |
0.62 |
Town & Country |
943 |
244 |
699 |
49.4 |
52.7 |
48.3 |
118.3 |
121.6 |
116.2 |
1,042.20 |
485 |
470 |
2.01 |
0.52 |
1.49 |
Traditional Home |
1,579 |
304 |
1,276 |
47.8 |
48.9 |
47.5 |
120.9 |
123.4 |
120.1 |
1,025.90 |
806 |
976 |
1.62 |
0.31 |
1.31 |
Travel+Leisure |
2,456 |
1,170 |
1,287 |
50.3 |
52.2 |
48.4 |
124.2 |
127.9 |
121.7 |
1,009.10 |
1,236 |
1,079 |
2.28 |
1.08 |
1.19 |
USA TODAY |
4,281 |
2,811 |
1,470 |
48.9 |
49 |
48.7 |
118.1 |
119.2 |
115.7 |
924.7 |
1,934 |
2,340 |
1.83 |
1.2 |
0.63 |
U.S.News & World Report |
2,740 |
1,577 |
1,163 |
51.2 |
51.4 |
50.9 |
115.8 |
116 |
115.4 |
950.4 |
1,285 |
2,083 |
1.32 |
0.76 |
0.56 |
Vanity Fair |
1,431 |
371 |
1,060 |
47.7 |
49.4 |
47.3 |
123.5 |
144 |
119.5 |
1,098.60 |
762 |
1,124 |
1.27 |
0.33 |
0.94 |
Veranda |
568 |
115 |
453 |
48.8 |
51.2 |
48.4 |
138.8 |
146.5 |
137.2 |
1,290.70 |
346 |
408 |
1.39 |
0.28 |
1.11 |
Vogue |
1,816 |
337 |
1,479 |
45.8 |
47.4 |
45.4 |
119.5 |
117.8 |
120 |
935.8 |
831 |
1,212 |
1.5 |
0.28 |
1.22 |
W |
482 |
99 |
384 |
48.2 |
48.8 |
47.9 |
119.4 |
143.2 |
114.7 |
1,055.60 |
250 |
476 |
1.01 |
0.21 |
0.81 |
The Wall Street Journal |
3,177 |
2,206 |
970 |
50.3 |
50.6 |
49.7 |
131.4 |
131.2 |
131.9 |
1,294.30 |
1,951 |
1,929 |
1.65 |
1.14 |
0.5 |
Wine Spectator |
994 |
579 |
415 |
48 |
48.3 |
47.6 |
141.3 |
142.9 |
138.3 |
1,189.20 |
548 |
378 |
2.63 |
1.53 |
1.1 |
Wired |
520 |
395 |
126 |
43.3 |
43.5 |
43.1 |
127.1 |
124.5 |
137.7 |
998.0 |
259 |
592 |
0.88 |
0.67 |
0.21 |
Yachting |
490 |
349 |
141 |
50.3 |
52.1 |
47.3 |
127 |
126.7 |
127.9 |
1,192.20 |
273 |
139 |
3.54 |
2.52 |
1.02 |
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© 2004 by Mendelsohn Media Research, Inc. All rights reserved. The data and estimates are distributed for use by MMR subscribers only, subject to the terms of their subscription agreements. MMR will avail itself of all remedies at law and equity with respect to any quotation or reproduction of the data and estimates or any other unauthorized use. |
* Average paid and non-paid circulation in 50 states. Based on ABC or BPA Publisher's statements or Publisher's quotations. |
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