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| 2004 Mendelsohn Affluent Survey |
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Cable TV Viewing |
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Heads of House With Household Income $75,000+ |
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Median |
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Hours |
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Value of |
HoH |
HoH Viewed |
% |
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Total |
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Median Household |
Total HH |
(000) in |
In Past |
Receive |
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Audience (000) |
Median Age |
Income ($000) |
Assets ($000) |
Millionaire |
7 Days |
Network |
|
HoH |
MHoH |
FHoH |
HoH |
MHoH |
FHoH |
HoH |
MHoH |
FHoH |
HoH |
Households |
0 |
HoH |
| Total Affluent Heads of House |
52,500 |
26,422 |
26,078 |
46.4 |
47.2 |
45.7 |
107.4 |
109.4 |
105.1 |
806.3 |
19,915 |
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| Household receives cable TV |
48,548 |
24,404 |
24,144 |
46.6 |
47.3 |
45.9 |
108 |
110 |
105.9 |
809.7 |
18,454 |
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| Viewed in past seven days |
46,253 |
23,419 |
22,834 |
46.5 |
47.2 |
45.7 |
108.2 |
110.1 |
106.1 |
813.3 |
17,704 |
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| A&E (Arts & Entertainment Network) |
20,631 |
10,680 |
9,950 |
48.5 |
49 |
47.9 |
107.7 |
110.2 |
104.8 |
797.9 |
7,693 |
48,406 |
81.9 |
| AMC (American Movie Classics) |
13,701 |
7,867 |
5,834 |
49.9 |
50.5 |
49.3 |
105.8 |
106.9 |
104.1 |
794.7 |
5,088 |
36,574 |
76.3 |
| APL (Animal Planet) |
12,225 |
6,191 |
6,034 |
45.9 |
46.6 |
45.4 |
103.9 |
105.5 |
102.1 |
753.5 |
4,161 |
24,627 |
70 |
| BET (Black Entertainment Television) |
2,967 |
1,814 |
1,153 |
45.3 |
45.5 |
44.8 |
106.6 |
107.7 |
104.6 |
683.1 |
842 |
6,566 |
57.9 |
| Bloomberg Television |
2,196 |
1,528 |
667 |
50.1 |
50.3 |
49.3 |
120.2 |
121.8 |
116.8 |
987.6 |
1,079 |
3,897 |
33.7 |
| BRV (Bravo) |
9,048 |
4,719 |
4,328 |
47.4 |
48.5 |
46.2 |
109.6 |
110.8 |
108.4 |
826.0 |
3,490 |
17,674 |
59.8 |
| CMT (Country Music Television) |
8,134 |
4,028 |
4,106 |
46 |
47.5 |
44.4 |
99.5 |
102.2 |
97.7 |
688.0 |
2,405 |
16,674 |
65.1 |
| CNBC |
14,695 |
8,673 |
6,022 |
48.6 |
49.2 |
47.8 |
112.4 |
113.3 |
111 |
893.7 |
6,336 |
39,431 |
77.8 |
| CNN |
23,821 |
13,239 |
10,583 |
48.2 |
48.6 |
47.7 |
111.1 |
111.9 |
109.9 |
853.8 |
9,689 |
68,289 |
85.4 |
| Comedy Central |
13,945 |
8,651 |
5,294 |
43.9 |
44 |
43.6 |
107.2 |
108.4 |
104.8 |
746.0 |
4,815 |
30,024 |
74.8 |
| Court TV |
6,994 |
3,824 |
3,170 |
48.5 |
48.9 |
48 |
103.8 |
103.2 |
104.5 |
735.4 |
2,331 |
18,442 |
69.1 |
| DISC (The Discovery Channel) |
21,513 |
12,114 |
9,399 |
46.5 |
47.2 |
45.5 |
106.2 |
107.6 |
104.1 |
798.0 |
7,883 |
59,838 |
81.7 |
| DSNY (Disney Channel) |
11,101 |
5,008 |
6,093 |
42.2 |
43 |
41.3 |
104.1 |
106.5 |
101.9 |
791.0 |
4,067 |
37,409 |
72.1 |
| E! Entertainment TV |
13,290 |
6,631 |
6,660 |
43.4 |
43.9 |
43 |
107.3 |
108.7 |
105.8 |
765.2 |
4,583 |
27,170 |
70.5 |
| ESPN |
20,755 |
14,197 |
6,558 |
46.7 |
46.8 |
46.6 |
109.3 |
109.8 |
108.3 |
830.5 |
8,089 |
76,078 |
81.8 |
| ESPN2 |
15,538 |
11,203 |
4,335 |
46.7 |
46.6 |
47 |
109 |
109.6 |
107.4 |
836.2 |
6,085 |
47,944 |
71.6 |
| FAM (ABC Family Channel) |
9,269 |
3,997 |
5,272 |
46.2 |
46.7 |
45.9 |
99.9 |
101.9 |
99.1 |
719.3 |
2,966 |
20,727 |
71.8 |
| Food Network |
13,563 |
6,332 |
7,231 |
46.7 |
47.9 |
45.7 |
108 |
108.5 |
107.6 |
795.7 |
4,959 |
40,094 |
73.5 |
| Fox Sports Net |
12,768 |
9,030 |
3,738 |
47.4 |
47.4 |
47.3 |
106.6 |
106.6 |
106.7 |
808.3 |
4,782 |
35,673 |
71.7 |
| FOXNC (Fox News Channel) |
13,584 |
7,887 |
5,696 |
49 |
49.2 |
48.8 |
108.5 |
109.5 |
107.1 |
856.9 |
5,518 |
58,304 |
70.2 |
| FX |
7,355 |
4,616 |
2,738 |
46.2 |
46.3 |
46 |
103.8 |
104.3 |
102.9 |
741.4 |
2,467 |
17,353 |
61.6 |
| GOLF (The Golf Channel) |
4,887 |
3,550 |
1,337 |
50 |
49.8 |
50.3 |
113.4 |
112.1 |
117.4 |
867.4 |
2,010 |
13,739 |
46.4 |
| HBO |
16,320 |
8,857 |
7,463 |
45.7 |
46.3 |
45 |
113.7 |
115.1 |
111.9 |
854.6 |
6,677 |
70,163 |
44.2 |
| HGTV (Home and Garden TV) |
17,127 |
6,970 |
10,157 |
46.1 |
46.7 |
45.7 |
108.1 |
109.9 |
106.9 |
806.7 |
6,380 |
63,799 |
68.7 |
| HIST (The History Channel) |
19,686 |
12,142 |
7,544 |
48.3 |
48.5 |
48 |
106.8 |
107.7 |
105.2 |
792.4 |
7,225 |
55,831 |
78.7 |
| HLN (Headline News) |
7,854 |
4,937 |
2,916 |
46.3 |
46.6 |
45.9 |
112.2 |
112.2 |
112.2 |
875.5 |
3,318 |
16,633 |
54.8 |
| Lifetime Television |
11,582 |
3,944 |
7,637 |
47.4 |
49 |
46.8 |
103.4 |
106.2 |
101.7 |
721.4 |
3,730 |
37,940 |
70.5 |
| MAX (Cinemax) |
4,809 |
2,968 |
1,841 |
45.7 |
45.8 |
45.6 |
109.5 |
109.2 |
110 |
799.3 |
1,898 |
14,192 |
25.4 |
| MSNBC |
11,132 |
6,587 |
4,544 |
48.4 |
49.1 |
47.5 |
111.5 |
112.5 |
109.9 |
882.5 |
4,662 |
24,763 |
69.3 |
| MTV |
8,562 |
4,563 |
3,999 |
38.4 |
38.4 |
38.4 |
106.5 |
107.6 |
105.2 |
729.9 |
2,833 |
18,532 |
71 |
| National Geographic Network (Channel) |
5,993 |
3,833 |
2,160 |
49.7 |
50 |
49.3 |
106.6 |
109 |
101.7 |
804.7 |
2,228 |
11,719 |
45.6 |
| Nickelodeon/Nick at Nite |
8,550 |
3,732 |
4,818 |
41.8 |
42.8 |
40.8 |
102.1 |
104.6 |
100.2 |
758.3 |
3,069 |
29,780 |
69.3 |
| Oxygen |
4,376 |
1,732 |
2,644 |
46.5 |
48.5 |
45.5 |
102.7 |
102.4 |
102.9 |
723.3 |
1,413 |
7,635 |
47.1 |
| Sci-Fi Channel |
7,567 |
4,854 |
2,714 |
47.3 |
47.7 |
46.7 |
103.9 |
105.2 |
101.4 |
731.9 |
2,365 |
22,698 |
65.2 |
| SHO (Showtime) |
5,303 |
3,206 |
2,097 |
46.8 |
46.7 |
47 |
112.2 |
112.9 |
111 |
790.2 |
2,057 |
15,832 |
25.1 |
| Spike TV (formerly TNN) |
8,028 |
5,706 |
2,322 |
45 |
45.3 |
44.3 |
104.8 |
106.5 |
99.8 |
740.5 |
2,652 |
17,914 |
55.2 |
| TBS (TBS Superstation) |
14,109 |
8,341 |
5,768 |
46.2 |
46.9 |
45.3 |
104.4 |
106 |
102 |
743.3 |
4,787 |
36,550 |
73.2 |
| TLC (The Learning Channel) |
13,219 |
6,329 |
6,890 |
43.7 |
45.5 |
42.1 |
105.9 |
107.1 |
104.6 |
786.3 |
4,669 |
38,701 |
68 |
| TMC (The Movie Channel) |
6,212 |
3,602 |
2,611 |
49.7 |
50.4 |
48.8 |
107.8 |
108.2 |
107.2 |
793.8 |
2,323 |
15,909 |
48.2 |
| TNT (Turner Network TV) |
11,808 |
7,043 |
4,764 |
47.8 |
47.9 |
47.8 |
105.4 |
106.9 |
103 |
771.4 |
4,248 |
31,716 |
70.7 |
| TOON (The Cartoon Network) |
6,202 |
3,285 |
2,917 |
40 |
41 |
38.8 |
103.9 |
106 |
101.4 |
743.0 |
2,144 |
18,914 |
63.5 |
| TRAV (The Travel Channel) |
8,555 |
4,942 |
3,613 |
47.9 |
48.1 |
47.5 |
106.3 |
106 |
106.9 |
786.3 |
3,056 |
16,631 |
58.8 |
| TV Land |
5,232 |
2,772 |
2,459 |
46.3 |
47 |
45.5 |
102.1 |
101.7 |
102.5 |
667.4 |
1,436 |
14,950 |
49.3 |
| USA Network |
12,350 |
6,995 |
5,355 |
46.5 |
47.1 |
45.8 |
104.1 |
105.8 |
101.7 |
749.3 |
4,151 |
33,398 |
69.4 |
| VH-1 |
6,925 |
3,889 |
3,037 |
39.3 |
40.2 |
38.3 |
105.7 |
106.7 |
104.1 |
718.8 |
2,155 |
12,502 |
61.5 |
| WE (Women's Entertainment) |
3,301 |
1,182 |
2,119 |
48.5 |
50.5 |
47.5 |
103.6 |
104.1 |
103.3 |
722.1 |
1,128 |
6,734 |
39.7 |
| The Weather Channel |
18,992 |
10,102 |
8,890 |
48 |
48.9 |
47.1 |
106.9 |
107.9 |
105.5 |
769.5 |
6,812 |
33,973 |
76.7 |
| WGNC (WGN Cable) |
3,987 |
2,419 |
1,568 |
47.9 |
47.7 |
48.2 |
101.2 |
101 |
101.4 |
694.2 |
1,169 |
7,804 |
42.8 |
| Viewed any PBS in past seven days |
21,453 |
10,839 |
10,614 |
47.6 |
48.9 |
46.4 |
107.4 |
109.8 |
104.7 |
862.6 |
8,781 |
78,209 |
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| © 2004 by Mendelsohn Media Research, Inc. All rights reserved. The data and estimates are distributed for use by MMR subscribers only, subject to the terms of their subscription agreements. |
| MMR will avail itself of all remedies at law and equity with respect to any quotation or reproduction of the data and estimates or any other unauthorized use. |
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