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| 2005 Mendelsohn Affluent Survey |
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Cable TV Viewing |
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Heads of House With Household Income $85,000+ |
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Median |
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Hours |
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Value of |
HoH |
HoH Viewed |
% |
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Total |
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Median Household |
Total HH |
(000) in |
In Past |
Receive |
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Audience (000) |
Median Age |
Income ($000) |
Assets ($000) |
Millionaire |
Week |
Network |
|
HoH |
MHoH |
FHoH |
HoH |
MHoH |
FHoH |
HoH |
MHoH |
FHoH |
HoH |
Households |
0 |
HoH |
| Total Affluent Heads of House |
45,000 |
22,692 |
22,308 |
47.2 |
48.2 |
46.4 |
119.1 |
120.3 |
117.8 |
967.9 |
21,619 |
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| Household receives cable TV |
41,869 |
21,124 |
20,745 |
47.3 |
48.2 |
46.5 |
119.4 |
120.7 |
118 |
969.3 |
20,147 |
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| Viewed in past week |
39,699 |
20,264 |
19,435 |
47.2 |
48.2 |
46.4 |
119.3 |
120.6 |
117.8 |
971.7 |
19,165 |
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| A&E (Arts & Entertainment Network) |
16,529 |
8,746 |
7,783 |
49.2 |
49.9 |
48.5 |
120 |
120.9 |
119 |
986.4 |
8,121 |
36,710 |
82.1 |
| AMC (American Movie Classics) |
11,612 |
6,644 |
4,968 |
50.4 |
51 |
49.7 |
118.5 |
118.7 |
118.3 |
989.7 |
5,734 |
30,160 |
75.7 |
| APL (Animal Planet) |
9,823 |
5,054 |
4,769 |
46.7 |
47.4 |
45.9 |
116.3 |
115.7 |
116.9 |
926.5 |
4,453 |
18,265 |
70.7 |
| BET (Black Entertainment Television) |
2,734 |
1,674 |
1,060 |
44.5 |
45.2 |
43.1 |
116 |
116.8 |
114.5 |
838.5 |
1,082 |
6,987 |
58.7 |
| Bloomberg Television |
1,969 |
1,457 |
512 |
49.9 |
50.1 |
49 |
129.7 |
134.7 |
116.7 |
1,276.70 |
1,183 |
3,234 |
35.8 |
| BRV (Bravo) |
6,130 |
3,259 |
2,871 |
48.6 |
49.1 |
48.1 |
120.5 |
121.6 |
119.4 |
1,012.50 |
3,098 |
12,066 |
60.3 |
| CMT (Country Music Television) |
6,792 |
3,609 |
3,183 |
45.9 |
47.1 |
44.8 |
113.4 |
114.7 |
112.1 |
835.1 |
2,771 |
14,744 |
66.1 |
| CNBC |
12,622 |
7,337 |
5,285 |
48.8 |
49.4 |
48 |
122.6 |
124.2 |
120.5 |
1,101.20 |
6,867 |
32,824 |
77.7 |
| CNN |
20,509 |
11,299 |
9,211 |
48.6 |
48.9 |
48.4 |
120.9 |
122 |
119.5 |
1,018.80 |
10,412 |
58,678 |
86.2 |
| Comedy Central |
12,991 |
7,874 |
5,117 |
45.1 |
45.5 |
44.5 |
117 |
117.7 |
115.8 |
908.0 |
5,729 |
28,437 |
76.9 |
| Court TV |
6,523 |
3,462 |
3,061 |
48.3 |
49 |
47.7 |
115.4 |
117.2 |
113.3 |
907.5 |
2,866 |
17,880 |
71.6 |
| DISC (The Discovery Channel) |
17,213 |
10,129 |
7,084 |
47.1 |
47.7 |
46.4 |
118 |
118.5 |
117.3 |
954.7 |
8,106 |
46,541 |
82 |
| DSNY (Disney Channel) |
8,145 |
3,622 |
4,523 |
42.5 |
43.5 |
41.5 |
115.1 |
117.1 |
113.6 |
938.6 |
3,748 |
26,180 |
72.8 |
| E! Entertainment TV |
10,300 |
4,870 |
5,430 |
44.8 |
45.6 |
44 |
118.4 |
119.7 |
117.2 |
975.2 |
4,987 |
19,437 |
72.7 |
| ESPN |
17,284 |
11,959 |
5,324 |
47.6 |
47.9 |
47 |
120.7 |
121.4 |
119.2 |
1,005.00 |
8,679 |
64,198 |
82.2 |
| ESPN2 |
12,985 |
9,395 |
3,591 |
47.8 |
48.1 |
47.1 |
120.7 |
120.7 |
120.7 |
1,012.20 |
6,562 |
40,522 |
73.3 |
| FAM (ABC Family Channel) |
7,237 |
3,097 |
4,139 |
46.6 |
47.9 |
45.7 |
114.8 |
115.6 |
114.1 |
888.8 |
3,106 |
16,758 |
71.8 |
| Food Network |
12,424 |
5,754 |
6,670 |
47.4 |
48.5 |
46.7 |
118.6 |
119.2 |
118 |
969.5 |
5,971 |
38,251 |
75.4 |
| Fox Sports Net |
10,022 |
7,214 |
2,808 |
48.8 |
48.9 |
48.6 |
119.3 |
119.8 |
118.1 |
1,000.00 |
5,011 |
27,482 |
72.1 |
| FOXNC (Fox News Channel) |
11,971 |
7,065 |
4,905 |
49.7 |
50.4 |
48.8 |
121.3 |
120.7 |
122.2 |
1,069.60 |
6,321 |
57,745 |
70.9 |
| FX |
6,615 |
4,094 |
2,521 |
46.2 |
46.6 |
45.6 |
115.5 |
116.1 |
114.5 |
902.9 |
2,891 |
14,691 |
62.9 |
| GOLF (The Golf Channel) |
4,287 |
3,068 |
1,219 |
51.1 |
51.2 |
51.1 |
123.7 |
124.1 |
122.8 |
1,146.50 |
2,422 |
12,011 |
48.2 |
| HBO |
12,324 |
7,126 |
5,199 |
47.5 |
48.4 |
46.3 |
124.8 |
128.7 |
121.3 |
1,064.70 |
6,500 |
51,161 |
43.9 |
| HGTV (Home and Garden TV) |
13,887 |
5,726 |
8,161 |
46.9 |
47.3 |
46.7 |
118.6 |
119.4 |
118.1 |
969.5 |
6,675 |
51,193 |
68.4 |
| HIST (The History Channel) |
16,570 |
10,486 |
6,084 |
49.1 |
49.4 |
48.6 |
119 |
119.3 |
118.4 |
987.2 |
8,154 |
48,146 |
79.1 |
| HLN (Headline News) |
7,075 |
4,337 |
2,737 |
47.1 |
47.4 |
46.7 |
122.4 |
123.7 |
120.4 |
1,058.60 |
3,713 |
14,552 |
56.7 |
| Lifetime Television |
9,704 |
3,304 |
6,400 |
47.6 |
49.6 |
46.6 |
114.4 |
115.2 |
114 |
851.0 |
4,061 |
32,660 |
70.7 |
| MAX (Cinemax) |
3,843 |
2,415 |
1,428 |
47.6 |
49.2 |
45.2 |
123.8 |
128.2 |
118.4 |
1,021.70 |
1,955 |
11,117 |
26.9 |
| MSNBC |
9,405 |
5,416 |
3,989 |
49.4 |
50 |
48.6 |
122.8 |
124.4 |
120.6 |
1,061.80 |
4,941 |
21,032 |
70.8 |
| MTV |
6,063 |
3,151 |
2,912 |
39.5 |
40.4 |
38.5 |
117.7 |
118.6 |
116.5 |
879.3 |
2,560 |
13,355 |
70.6 |
| National Geographic Channel |
6,346 |
4,112 |
2,234 |
49.6 |
50 |
48.9 |
119 |
118.7 |
119.5 |
963.2 |
3,013 |
12,433 |
51.1 |
| Nickelodeon/Nick at Nite |
6,141 |
2,647 |
3,494 |
42.2 |
43.1 |
41.4 |
115 |
115 |
114.9 |
905.5 |
2,714 |
20,126 |
69.8 |
| Oxygen |
3,692 |
1,386 |
2,306 |
47.2 |
49.5 |
46.2 |
116.7 |
116.4 |
116.9 |
895.6 |
1,602 |
6,346 |
50.1 |
| Sci-Fi Channel |
6,743 |
4,384 |
2,359 |
48 |
48.4 |
47.2 |
115.8 |
116.9 |
113.4 |
896.3 |
2,934 |
19,622 |
66.6 |
| SHO (Showtime) |
4,053 |
2,536 |
1,517 |
48.5 |
48.9 |
47.8 |
124.9 |
127.6 |
122.1 |
1,060.60 |
2,127 |
11,896 |
26.2 |
| Spike TV |
7,053 |
4,934 |
2,119 |
45.5 |
45.5 |
45.6 |
115.6 |
116.9 |
112.7 |
906.1 |
3,098 |
19,543 |
54 |
| TBS (TBS Superstation) |
12,167 |
6,890 |
5,278 |
46.4 |
47.5 |
45 |
116.7 |
117.7 |
115.4 |
925.1 |
5,545 |
32,288 |
72.7 |
| TLC (The Learning Channel) |
9,347 |
4,843 |
4,504 |
44.8 |
45.7 |
43.9 |
116.9 |
117.6 |
116.1 |
919.7 |
4,174 |
23,937 |
67.2 |
| TMC (The Movie Channel) |
5,223 |
3,122 |
2,101 |
50.9 |
52.1 |
49.5 |
120.2 |
121 |
119.2 |
1,002.30 |
2,616 |
13,359 |
50.6 |
| TNT (Turner Network TV) |
10,340 |
6,263 |
4,078 |
48.8 |
49.3 |
48.3 |
117.6 |
118.6 |
116.1 |
947.5 |
4,842 |
28,234 |
71.3 |
| TOON (The Cartoon Network) |
4,389 |
2,372 |
2,017 |
41.2 |
42.5 |
39.7 |
114.1 |
113.7 |
114.7 |
913.8 |
1,972 |
13,283 |
63.9 |
| TRAV (The Travel Channel) |
6,635 |
3,714 |
2,921 |
48.9 |
49.5 |
48.3 |
119.3 |
120.4 |
118 |
983.8 |
3,251 |
13,122 |
59.7 |
| TV Land |
3,921 |
2,137 |
1,784 |
46.7 |
47.6 |
45.7 |
115.5 |
117.2 |
113.5 |
885.3 |
1,682 |
10,523 |
51.2 |
| USA Network |
10,015 |
5,707 |
4,308 |
47.6 |
48.2 |
46.8 |
116.9 |
118.2 |
115 |
967.3 |
4,821 |
27,563 |
69.2 |
| VH-1 |
4,671 |
2,547 |
2,124 |
40.6 |
41.5 |
39.5 |
115.4 |
115.9 |
114.6 |
880.5 |
2,008 |
9,024 |
60.8 |
| WE (Women's Entertainment) |
2,417 |
802 |
1,615 |
48.9 |
51.1 |
47.9 |
116.1 |
115.5 |
116.3 |
842.7 |
971 |
5,129 |
40.8 |
| The Weather Channel |
16,374 |
8,916 |
7,458 |
49.2 |
50 |
48.3 |
119.1 |
120 |
117.9 |
956.4 |
7,748 |
30,033 |
77.3 |
| WGNC (WGN Cable) |
2,908 |
1,868 |
1,041 |
49 |
49.6 |
48.1 |
116.7 |
118.7 |
113.2 |
920.8 |
1,311 |
5,938 |
43.6 |
| Viewed any PBS in past week |
14,920 |
7,500 |
7,420 |
49 |
50.2 |
47.8 |
118.4 |
120.3 |
116.4 |
998.4 |
7,445 |
50,415 |
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| © 2005 by Mendelsohn Media Research, Inc. All rights reserved. The data and estimates are distributed for use by MMR subscribers only, subject to the terms of their subscription agreements. |
| MMR will avail itself of all remedies at law and equity with respect to any quotation or reproduction of the data and estimates or any other unauthorized use. |
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