The Mendelsohn PReSS Survey

The Mendelsohn PReSS Survey

The release of the 2006 Mendelsohn PReSS Survey in November, 2006 marks the third consecutive year that the company has been providing advertisers, agencies and media with this unique, innovative, syndicated, multi-platform communications planning and marketing survey. Since 2004, when the Mendelsohn PReSS Survey was launched, the company has been working with advertisers, agencies, and media to understand how consumers relate to and perceive the qualitative aspects of the media brands they use. PReSS does not measure how many consumers have the “opportunity to see” advertisements in the media brands they consume as do traditional audience measurement tools. Instead PReSS measures how consumers relate to, perceive, and rate the media brands they use. The PReSS Survey is the only national, syndicated study that concentrates on this critical business and media issue and provides sufficiently large samples to allow for a thorough examination of consumers’ relationships with the many media brands they consume.

The 2006 Mendelsohn PReSS Survey focus is different than the Mendelsohn Affluent Survey in that it measures all U.S. adults in all households, not only those in households with incomes of $85,000 or higher. The 2006 PReSS results are representative of the points of view of all of the more than 210 million adults who are 18 years of age or older in the United States.

The 2006 survey was fielded in all 50 states and in Washington, D.C. As in prior years, the survey was fielded in the highest quality manner using a rigorous mail methodology. Survey data from more than 19,000 adults are included in the 2006 release and the overall response rate again approached 50%.

The 2006 database allows subscribers to produce comprehensive qualitative and marketing profiles of an extensive list of publications (magazines, national newspapers in both their printed and web-based formats), cable television networks, major search engines, and major ad-supported web-sites. In addition, subscribers are able to use the 2006 and prior years’ data to undertake substantive marketing and demographic analyses and strategic planning efforts in regard to more than 60 marketing and product categories (for example, automotive, apparel, Internet access and usage, jewelry, leisure activities, etc.) For more details about the survey data collected in the 2006 PReSS Survey, click here.

To review highlights of the valuable data that the 2006 PReSS Survey provides, click here.

To review the white papers and news articles written about the Mendelsohn PReSS Survey, click here.

For further information about potentially being measured by the Mendelsohn PReSS Survey or the fees involved with subscribing to or benchmarking with its databases, please contact .


	*The Mendelsohn PReSS* Survey The release of the 2006 Mendelsohn PReSS Survey in November, 2006 marks the third consecutive year that the company has been providing advertisers, agencies and media with this unique, innovative, syndicated, multi-platform communications planning and marketing survey. Since 2004, when the Mendelsohn PReSS Survey was launched, the company has been working with advertisers, agencies, and media to understand how consumers relate to and perceive the qualitative aspects of the media brands they use. PReSS does not measure how many consumers have the “opportunity to see” advertisements in the media brands they consume as do traditional audience measurement tools. Instead PReSS measures how consumers relate to, perceive, and rate the media brands they use. The PReSS Survey is the only national, syndicated study that concentrates on this critical business and media issue and provides sufficiently large samples to allow for a thorough examination of consumers’ relationships with the many media brands they consume. The 2006 Mendelsohn PReSS Survey focus is different than the Mendelsohn Affluent Survey in that it measures all U.S. adults in all households, not only those in households with incomes of $85,000 or higher. The 2006 PReSS results are representative of the points of view of all of the more than 210 million adults who are 18 years of age or older in the United States. The 2006 survey was fielded in all 50 states and in Washington, D.C. As in prior years, the survey was fielded in the highest quality manner using a rigorous mail methodology. Survey data from more than 19,000 adults are included in the 2006 release and the overall response rate again approached 50%. The 2006 database allows subscribers to produce comprehensive qualitative and marketing profiles of an extensive list of publications (magazines, national newspapers in both their printed and web-based formats), cable television networks, major search engines, and major ad-supported web-sites. In addition, subscribers are able to use the 2006 and prior years’ data to undertake substantive marketing and demographic analyses and strategic planning efforts in regard to more than 60 marketing and product categories (for example, automotive, apparel, Internet access and usage, jewelry, leisure activities, etc.) For more details about the survey data collected in the 2006 PReSS Survey, click here. To review highlights of the valuable data that the 2006 PReSS Survey provides, click here. To review the white papers and news articles written about the Mendelsohn PReSS Survey, click here. For further information about potentially being measured by the Mendelsohn PReSS** Survey or the fees involved with subscribing to or benchmarking with its databases, please contact .