PReSS 2006

Selected Metrics Focusing on Consumers' Engagement with Print, Cable TV, and Internet Media Brands in a Multiplatform World

PReSS 2006 measures print publications and their related websites, cable television networks as well as major web-sites as brands. It addresses the issues of engagement with media brands and their qualitative aspects.

Details from four of the six brand rating questions that are common to all of the media brands released in the 2006 survey follow. To view the media brands of interest to you, click on the blue links below. All of the 2006 survey data is available for use and cross-tabbing by survey subscribers.

• Print publications
• Print publication websites
• Cable television networks
• Major web sites
• Summary of all four media types
• 2006 survey methodology